This TV commercial is a social campaign that aims to raise awareness about the 114 emergency number for children and teenagers in Italy. The spot tries to assist people in identifying smaller or less visible signs of abuse in children – and ultimately make a broader audience aware of this important issue.
Client: Minister of Equal Opportunity of Italy
Director: Federica Roncaldier
Agency: Verba- DDB Worldwide Communications Group
Production: Verve Immagine
Sound Designer: Manuel Goletto